{"id":15589,"date":"2020-08-11T12:25:20","date_gmt":"2020-08-11T15:25:20","guid":{"rendered":"https:\/\/baldebranco.com.br?p=15589"},"modified":"2020-08-11T12:25:20","modified_gmt":"2020-08-11T15:25:20","slug":"pesquisa-mostra-o-retrato-da-agropecuaria-digital-brasileira","status":"publish","type":"post","link":"https:\/\/baldebranco.com.br\/portal\/pesquisa-mostra-o-retrato-da-agropecuaria-digital-brasileira\/","title":{"rendered":"Pesquisa mostra o retrato da agropecu\u00e1ria digital brasileira"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15589\" class=\"elementor elementor-15589\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bae74 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7bae74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a7c0ac4\" data-id=\"5a7c0ac4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235f337b elementor-widget elementor-widget-image\" data-id=\"235f337b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/baldebranco.com.brwp-content\/uploads\/2020\/08\/Pesquisa-Embrapa-Sebrae-agropecuariadigital-PortalBaldeBranco2020-2.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae91385 elementor-widget elementor-widget-text-editor\" data-id=\"ae91385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em><strong>O trabalho \u00e9 uma parceria da Embrapa, do Sebrae e Inpe e mostra que os produtores rurais usam as tecnologias para venda e compra de insumos e da produ\u00e7\u00e3o<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59248a7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59248a7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2d54df45\" data-id=\"2d54df45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f13215a elementor-widget elementor-widget-spacer\" data-id=\"6f13215a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8d229f elementor-widget elementor-widget-spacer\" data-id=\"7c8d229f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-45e678ab\" data-id=\"45e678ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e92745c elementor-widget elementor-widget-spacer\" data-id=\"5e92745c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b127b12 elementor-widget elementor-widget-heading\" data-id=\"6b127b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pesquisa mostra o retrato da agropecu\u00e1ria digital brasileira<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee4e51e elementor-widget elementor-widget-spacer\" data-id=\"5ee4e51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-49ef0c46\" data-id=\"49ef0c46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57a7dc54 elementor-widget elementor-widget-spacer\" data-id=\"57a7dc54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474759c0 elementor-widget elementor-widget-spacer\" data-id=\"474759c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aa6b40a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aa6b40a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2e847fc7\" data-id=\"2e847fc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7b882134\" data-id=\"7b882134\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6441d24c elementor-widget elementor-widget-text-editor\" data-id=\"6441d24c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-size: 36pt;\">P<\/span>esquisa conduzida pela\u00a0<a href=\"https:\/\/www.embrapa.br\/\" target=\"_blank\" rel=\"noopener\">Embrapa<\/a>, o Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas (<a href=\"http:\/\/m.sebrae.com.br\/sites\/PortalSebrae\" target=\"_blank\" rel=\"noopener\">Sebrae<\/a>) e o Instituto Nacional de Pesquisas Espaciais (<a href=\"http:\/\/www.inpe.br\/\" target=\"_blank\" rel=\"noopener\">Inpe<\/a>) mostra como os produtores rurais usam a internet.\u00a0Mais de 70% dos produtores rurais que responderam \u00e0 pesquisa disseram que acessam a internet para interesses gerais sobre agricultura. J\u00e1 as redes sociais, como o Facebook, e os servi\u00e7os de mensagem, como o WhatsApp, foram apontados por 57,5% deles como meios utilizados para obter ou divulgar informa\u00e7\u00f5es relacionadas \u00e0 propriedade, comprar insumos ou vender a produ\u00e7\u00e3o.<\/p><p>\u201cEssas ferramentas s\u00e3o utilizadas em atividades gerais com o objetivo de ajudar no planejamento e na gest\u00e3o da propriedade, mas foi poss\u00edvel observar tamb\u00e9m que uma boa parte dos produtores rurais j\u00e1 utiliza outras aplica\u00e7\u00f5es a partir de sensores remotos e de campo, eletr\u00f4nica embarcada, aplicativos ou plataformas digitais para fins espec\u00edficos em uma cultura ou sistema de produ\u00e7\u00e3o\u201d, explica o pesquisador da Embrapa Inform\u00e1tica Agropecu\u00e1ria (SP) \u00c9dson Bolfe, que coordenou o estudo.<\/p><p>Cerca de 40% dos produtores disseram que v\u00eam usando essas novas tecnologias como canal para a compra e venda de insumos e da produ\u00e7\u00e3o e, ainda, em torno de um ter\u00e7o deles utiliza solu\u00e7\u00f5es digitais com o objetivo de mapear a lavoura e a vegeta\u00e7\u00e3o e para a previs\u00e3o de riscos clim\u00e1ticos. \u201cOutras aplica\u00e7\u00f5es das tecnologias aparecem em n\u00famero menor, mas vemos como \u00e1reas com tend\u00eancia de crescimento aquelas voltadas para o bem-estar animal, citada por 21,2% dos respondentes; e para certifica\u00e7\u00e3o ou rastreabilidade dos alimentos, mencionada por 13,7% deles\u201d, completa Bolfe. Ele ressalta ainda que 95% dos produtores registraram na pesquisa que desejam mais informa\u00e7\u00f5es sobre agricultura digital.<\/p><p>A pesquisa ouviu mais de 750 participantes entre produtores rurais, empresas e prestadores de servi\u00e7o sobre tend\u00eancias, desafios e oportunidades para a agricultura digital no Brasil.<\/p><p><strong style=\"font-size: 16px;\">&gt; Leia\u00a0<a class=\"external-link\" title=\"\" href=\"https:\/\/www.embrapa.br\/busca-de-noticias\/-\/noticia\/54770717\/pesquisa-mostra-o-retrato-da-agricultura-digital-brasileira?link=agencia\" target=\"_blank\" rel=\"noopener\" data-tippreview-enabled=\"false\" data-tippreview-image=\"\" data-tippreview-title=\"\">aqui<\/a>\u00a0a pesquisa completa<\/strong><\/p><p>Fonte: Mapa<\/p><p style=\"text-align: left;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-43fb9d3e\" data-id=\"43fb9d3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1459a532 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1459a532\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c5abd84\" data-id=\"3c5abd84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7156aa7e elementor-widget elementor-widget-spacer\" data-id=\"7156aa7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87f265a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87f265a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-296e5d81\" data-id=\"296e5d81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6315022c elementor-widget elementor-widget-spacer\" data-id=\"6315022c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O trabalho \u00e9 uma parceria da Embrapa, do Sebrae e Inpe e mostra que os produtores rurais usam as tecnologias para venda e compra de insumos e da produ\u00e7\u00e3o Pesquisa mostra o retrato da agropecu\u00e1ria digital brasileira Pesquisa conduzida pela&nbsp;Embrapa, o Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas (Sebrae) e o Instituto Nacional [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15590,"comment_status":"open","ping_status":"open","sticky":true,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[407,408,86,205,409,410,98,411,104],"class_list":["post-15589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-agriculturadigital","tag-agropecuariadigital","tag-baldebranco","tag-embrapa","tag-leite4-0","tag-peaquisa","tag-portal-balde-branco","tag-sebrae","tag-tecnologia-2"],"_links":{"self":[{"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/posts\/15589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/comments?post=15589"}],"version-history":[{"count":0,"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/posts\/15589\/revisions"}],"wp:attachment":[{"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/media?parent=15589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/categories?post=15589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baldebranco.com.br\/portal\/wp-json\/wp\/v2\/tags?post=15589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}